WAYNE, PA — Colonna Contemporary, a local art gallery, is set to introduce a groundbreaking innovation to the art world, through its partnership with blockchain technology pioneer, Transient Labs. The collaboration, launching on March 1st, 2024, ushers in a new era of art authentication, coinciding with the opening of Janie Fitzgerald’s much-awaited solo exhibition, “Glow.”
The innovative technology, known as T.R.A.C.E. (Tokenized Records for Artwork Certification and Evolution), leverages the power of blockchain to offer verifiable records of artwork authenticity and provenance. This revolutionary approach ensures the integrity of physical artworks in an immutable way, marking a significant shift in the traditional art authentication process.
Michele Colonna, Principal at Colonna Contemporary, expressed enthusiasm about the upcoming launch. “We are excited to embark on this transformative journey with Transient Labs,” she said. “Our collaboration underscores our commitment to innovation and our dedication to preserving the integrity of artistic expression.”
The debut of this partnership will be showcased during the “Glow” exhibition, featuring Janie Fitzgerald’s mesmerizing AI-infused flower studies. The artworks on display will be accompanied by digital Certificates of Authenticity (CoA) powered by T.R.A.C.E., providing collectors and enthusiasts with unprecedented transparency and assurance.
“Transient Labs’ T.R.A.C.E. technology aligns seamlessly with our mission to bridge the gap between tradition and innovation,” added Colonna. “Together, we are redefining the art authentication process while honoring the rich heritage of artistic creation.”
The launch event on March 1st will include demonstrations of T.R.A.C.E. technology, highlighting its capabilities in safeguarding the provenance of artworks and enhancing the collector experience.
Marco Peyfuss, Director at Transient Labs, echoed the excitement. “Our collaboration marks a significant milestone in advancing the intersection of art and technology, empowering creators and collectors alike,” he shared.
Join Colonna Contemporary and Transient Labs on March 1st, 2024, as they unveil the future of art authentication and celebrate the debut of “Glow” by Janie Fitzgerald. This exciting event promises to be a pivotal moment in the convergence of art and technology, not to be missed by collectors, enthusiasts, and artists alike.
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