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MyChesCo

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Advertising / Marketing

Disney
Advertising / Marketing / Special Feature

Balancing Core and New Customers: Lessons from Disney’s Marvel Misstep

December 1, 2023December 1, 2023 - by Timothy Alexander

Disney’s recent pivot in their marketing strategy for the Marvel Cinematic Universe (MCU) series offers a cautionary tale for businesses. The entertainment behemoth attempted to attract a new target audience, …

Balancing Core and New Customers: Lessons from Disney’s Marvel Misstep Read More

Technology
Advertising / Marketing / Special Feature

Harnessing the Power of Data for Enhanced Advertising Results

November 30, 2023November 30, 2023 - by Timothy Alexander

In the rapidly evolving world of advertising, data has emerged as an indispensable tool. It offers advertisers a competitive edge, enabling them to understand their audience better, personalize ads, optimize …

Harnessing the Power of Data for Enhanced Advertising Results Read More
email
Advertising / Marketing / Special Feature

10 Creative Ways to Grow Your Email List

November 7, 2023November 7, 2023 - by Timothy Alexander

Email marketing remains a potent tool for entrepreneurs in Pennsylvania. Building an extensive and engaged email list can be the key to business growth. From leveraging social media to running …

10 Creative Ways to Grow Your Email List Read More

Holidays
Advertising / Marketing / Special Feature

Countdown to the Holidays: Discover Proven Strategies to Boost Your Holiday Sales

November 3, 2023November 3, 2023 - by Timothy Alexander

As we approach the holiday season, it’s a pivotal time for small business retailers in Pennsylvania. This period of the year offers a unique opportunity to maximize sales and end …

Countdown to the Holidays: Discover Proven Strategies to Boost Your Holiday Sales Read More
content marketing
Advertising / Marketing / Special Feature

10 Content Marketing Hacks to Improve Your Traffic and Leads

October 24, 2023October 24, 2023 - by Timothy Alexander

Running a small business in Pennsylvania can be a challenging task, especially when it comes to digital marketing. However, with the right strategies, content marketing can help you increase traffic …

10 Content Marketing Hacks to Improve Your Traffic and Leads Read More

Word-of-Mouth Marketing
Advertising / Marketing / Special Feature

Harnessing the Power of Praise: Ways to Generate Positive Word-of-Mouth Marketing

September 14, 2023September 14, 2023 - by Timothy Alexander

In the dynamic world of business, one factor continues to stand out as a driver of success – word-of-mouth marketing. This traditional yet powerful form of marketing involves the spreading …

Harnessing the Power of Praise: Ways to Generate Positive Word-of-Mouth Marketing Read More
Search Engine
Advertising / Marketing / Special Feature

Unlocking Success: Smart and Actionable SEM Tips to Put Your Website on the Map

September 12, 2023September 11, 2023 - by Timothy Alexander

In today’s rapidly evolving digital landscape, visibility is key. Competition for online space is fierce, and it’s easy for your website to get lost in the sea of information. This …

Unlocking Success: Smart and Actionable SEM Tips to Put Your Website on the Map Read More

social media mistakes
Advertising / Marketing / Special Feature

Nine Careless Social Media Mistakes That Can Negatively Impact Your Business

September 5, 2023September 5, 2023 - by Timothy Alexander

Social media is a powerful tool in the world of business marketing. It can help grow your audience, engage with customers, and drive sales. However, the fast-paced nature of social …

Nine Careless Social Media Mistakes That Can Negatively Impact Your Business Read More
marketing
Advertising / Marketing / Special Feature

Level Up Your Company’s Search Engine Marketing in 12 Simple Steps

August 25, 2023August 25, 2023 - by Timothy Alexander

Are you interested in improving your company’s search engine marketing? Search engine marketing is becoming increasingly competitive and with the right strategies, it can give much needed visibility to your …

Level Up Your Company’s Search Engine Marketing in 12 Simple Steps Read More
Copywriting
Advertising / Marketing / Special Feature

The Art of Ad Copywriting: Your Guide to Creating Effective Advertisements

August 18, 2023August 18, 2023 - by Timothy Alexander

Have you ever noticed how some ads just seem to grab your attention, while others simply fade into the background? If so, then you’ve experienced the effectiveness of ad copywriting. …

The Art of Ad Copywriting: Your Guide to Creating Effective Advertisements Read More

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