CONSHOHOCKEN, PA — IKEA U.S. is launching a 40-week customer appreciation campaign to celebrate its 40th anniversary, offering exclusive promotions, giveaways, limited-edition merchandise, and in-store events through June 29, 2026.
The campaign highlights the Swedish retailer’s four decades of growth in the U.S. market since opening its first store in 1985, underscoring a continued focus on affordability, accessibility, and customer loyalty.
“Since opening our first U.S. store in 1985, we’ve grown and adapted to meet the evolving needs of our customers,” said Jordi Esquinas Gimenez, Chief Commercial Officer, IKEA U.S. “What remains constant is our commitment to making well-designed, high-quality home furnishings affordable and accessible. This campaign is our way of celebrating our customers—thanking them for 40 years of trust and looking ahead to what we can build together in the future.”
Campaign Highlights
- 40 Weeks of Deals: From September 24, 2025, through June 29, 2026, new weekly promotions will roll out across IKEA’s product lines, available both in-store and online.
- Daily Gift Card Sweepstakes: Through September 23, IKEA Family and IKEA Business Network members can enter daily drawings for gift cards up to $500, with three winners per store each day.
- Restaurant Promotions: Through September 23, customers can enjoy 40% off meatball entrées and HUVUDROLL (M)eatballs. From September 24 to October 28, IKEA will reintroduce a 1985-style meatball plate for $2.99.
- NYTILLVERKAD Donation Campaign: Through September 27, 40% of sales from the NYTILLVERKAD collection will be donated to Family Promise, Inc., a nonprofit supporting families experiencing homelessness.
- AURTIENDE Collection: A limited-edition collection of apparel and accessories designed for IKEA enthusiasts will be sold in-store.
- 40th Anniversary In-Store Event: On September 27, all U.S. locations will host a day of tastings, workshops, product demonstrations, and a complimentary breakfast plate for IKEA Family members.
The anniversary campaign reflects IKEA’s emphasis on customer engagement while blending nostalgia with modern offerings. With nearly a year of promotions and events planned, the retailer is aiming to reinforce its place as a fixture in American home furnishing while thanking customers for four decades of loyalty.
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