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Touchpoint

Press release
Media & Publishing / Special Feature

The Newsworthy Resurgence: Press Releases in Modern PR

February 2, 2024February 2, 2024 - by Timothy Alexander

In the age where a social media post can reach millions in a moment, the humble press release is often prematurely mourned as a relic of communication. Yet, those pronouncing …

The Newsworthy Resurgence: Press Releases in Modern PR Read More

Disney
Advertising / Marketing / Special Feature

Balancing Core and New Customers: Lessons from Disney’s Marvel Misstep

December 1, 2023December 1, 2023 - by Timothy Alexander

Disney’s recent pivot in their marketing strategy for the Marvel Cinematic Universe (MCU) series offers a cautionary tale for businesses. The entertainment behemoth attempted to attract a new target audience, …

Balancing Core and New Customers: Lessons from Disney’s Marvel Misstep Read More

Trending News

  • Lancaster Man Sentenced to Nearly Nine Years for Armed Robbery of Chester County Store

  • Two Mexican Nationals Sentenced in Pennsylvania for Illegal Reentry After Multiple Deportations

  • Penn Medicine and Young Chances Foundation to Host Men’s Mental Health Event in Philadelphia

  • Philadelphia Correctional Officers Accused of Brutal Inmate Assault and Alleged Cover-Up

  • The Mill at Anselma to Host Annual Cider Fest on September 27

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