Touchpoint: Latest News, Top Stories & Analysis

The Newsworthy Resurgence: Press Releases in Modern PR

February 2, 2024February 2, 2024 - by Timothy Alexander

In the age where a social media post can reach millions in a moment, the humble press release is often prematurely mourned as a relic of communication. Yet, those pronouncing …

Advertising / Marketing / Special Feature

Balancing Core and New Customers: Lessons from Disney’s Marvel Misstep

December 1, 2023December 1, 2023 - by Timothy Alexander

Disney’s recent pivot in their marketing strategy for the Marvel Cinematic Universe (MCU) series offers a cautionary tale for businesses. The entertainment behemoth attempted to attract a new target audience, …