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Touchpoint

Press release
Media & Publishing / Special Feature

The Newsworthy Resurgence: Press Releases in Modern PR

February 2, 2024February 2, 2024 - by Timothy Alexander

In the age where a social media post can reach millions in a moment, the humble press release is often prematurely mourned as a relic of communication. Yet, those pronouncing …

The Newsworthy Resurgence: Press Releases in Modern PR Read More

Disney
Advertising / Marketing / Special Feature

Balancing Core and New Customers: Lessons from Disney’s Marvel Misstep

December 1, 2023December 1, 2023 - by Timothy Alexander

Disney’s recent pivot in their marketing strategy for the Marvel Cinematic Universe (MCU) series offers a cautionary tale for businesses. The entertainment behemoth attempted to attract a new target audience, …

Balancing Core and New Customers: Lessons from Disney’s Marvel Misstep Read More

Trending News

  • VA Marks 29 Millionth Home Loan Guarantee Since 1944

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  • Labor Day Week Forecast: Chester County Gets Sunshine, Cool Nights, and a Late-Week Twist

  • Cecil County Democrat Club Expands Annual Scholarship To Support Two Local Students

  • Boot Road Bridge in Chester County to Close for Yearlong Replacement Project

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