Predictive analytics: Latest News, Top Stories & Analysis

WAYNE, PA — Inverness Graham announced that its portfolio company Alliant has acquired AnalyticsIQ, a leading firm in predictive analytics and people-based marketing data. The strategic move aims to create …

Advertising / Marketing / Special Feature

The Role of AI and Big Data in Modern Marketing

January 29, 2024January 29, 2024 - by Timothy Alexander

In the contemporary marketing landscape, Artificial Intelligence (AI) and Big Data are more than just buzzwords; they are game-changing tools that are revolutionizing marketing strategies.