Consumer theory: Latest News, Top Stories & Analysis

VALLEY FORGE, PA — A new consumer survey by Vanguard reveals that 71% of Americans are planning to prioritize emergency savings this summer, reflecting a rising focus on financial flexibility. …

Consumer Research / Special Feature

Decoding the Consumer: Navigating the Mysterious Seas of Consumer Behavior

December 26, 2023January 25, 2024 - by Timothy Alexander

Let’s embark on a journey into the mind of the consumer, a place as mysterious as the Bermuda Triangle and as unpredictable as a toddler with a tambourine. Welcome aboard, …