WILMINGTON, DE — WSFS Bank, the principal subsidiary of WSFS Financial Corporation, has appointed Rebecca Seeman as Senior Vice President and Chief Operating Officer, Consumer Banking. Seeman will report directly to Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer, overseeing key areas such as sales enablement, product management, application strategy, consumer finance, and business insights.
“Rebecca’s impressive career and deep expertise in consumer banking and leadership make her an ideal fit for WSFS’ mission of We Stand for Service,” said Kruzinski. “She’ll make an immediate positive impact and help us continue to provide exceptional service to our clients.”
Seeman brings nearly 20 years of experience in the banking industry, having held various roles in consumer banking, strategic planning, change management, and client and colleague experience. She started her career in branch operations and advanced through project management, corporate strategy, and most recently served as Head of US Retail Change Management, Customer and Colleague Experience at TD Bank.
“Throughout my career, I’ve remained dedicated to keeping people at the center of all I do,” said Seeman. “It’s these deep-rooted values that brought me to WSFS – an organization well-known for their mission and commitment to serving associates, clients, and the community.”
WSFS Bank continues its commitment to strengthening leadership while delivering exceptional service to its clients and communities.
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