PHILADELPHIA, PA — WhatsitAI has exceeded 50,000 downloads just months after its launch, cementing its position as a rapidly growing tool for resale enthusiasts and curious users alike. With tens of thousands of scans conducted weekly and a 50% organic growth rate, the platform is quickly becoming indispensable in the secondhand economy.
Often described as “Shazam for stuff,” WhatsitAI allows users to snap a photo of an item and instantly receive information about what it is, its value, and where similar items are being sold online. Drawing from data across major resale platforms, the app provides real-time pricing and marketplace listings, helping users make informed decisions about purchases or sales.
“We’re turning curiosity into confidence,” said Don Milley, founder and CEO of WhatsitAI. “People love that they can finally make informed decisions, whether they’re flipping for profit or just wondering what’s sitting in their garage. We have families going on weekend treasure hunts, power thrifters using it to make hundreds of dollars a week, and grandparents wondering what the item on their mantle is worth.”
Targeting a diverse user base, WhatsitAI has proven particularly popular among thrifters, flippers, and casual users wondering about the value of attic finds, estate sale items, or family heirlooms. The platform’s free base version offers broad accessibility, while a subscription model unlocks enhanced features, such as more frequent scans.
WhatsitAI’s success has also garnered industry recognition. The app was chosen for Google’s prestigious High Performer Program, an initiative spotlighting innovative startups, and Milley was named one of Microsoft MSN’s Top 10 AI Entrepreneurs Making an Impact in 2025.
The app’s success aligns with the ongoing expansion of the U.S. secondhand economy, now valued at over $175 billion annually. By combining AI-powered insights with accessible technology, WhatsitAI is carving out its place in a thriving market, empowering users to elevate their resale game while tapping into the excitement of discovery.
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