NEWTOWN, PA — VIVO Agency has announced the appointment of Jennifer Mugnaini as Executive Vice President of Client Services, reinforcing the agency’s commitment to helping ambitious health brands navigate a rapidly evolving marketing landscape.
Mugnaini, a seasoned healthcare marketing leader with more than 20 years of experience, steps into the role with a proven track record of driving growth and delivering strategic clarity for major brands. She will oversee VIVO’s client service teams, refining the agency’s delivery model to better support MedTech, pharma, and health system clients.
Her career highlights include senior leadership positions as SVP at Avalere Health and VP at StoneArch (part of Fishawack Health). She has led campaigns for prominent names such as Medtronic, Abbott, Mayo Clinic, UnitedHealthcare, and 3M. Her work has earned top industry accolades, including MM+M Gold, Telly, and Healthcare Marketing IMPACT Awards.
“Jen is that rare strategist, team builder, and client champion who inspires game changers across our customer base and internally at VIVO,” said Tom Dudnyk, Founder of VIVO Agency.
Shannon Mathews, Chief Operating Officer at VIVO, emphasized the increasing demands faced by healthcare clients and praised Mugnaini’s ability to help them rise above market noise. “Our customers are under intense pressure to grow. It requires those willing to stand out from the crowd and leave average healthcare marketing behind,” she noted.
Mugnaini’s depth of expertise in MedTech—spanning 18 years—positions her as a uniquely qualified leader to guide clients through complex challenges while unlocking growth opportunities.
“I’ve dedicated my career to helping healthcare brands grow with purpose, always striving to deliver better patient—and human—outcomes,” said Mugnaini. “VIVO shares this passion, making this the ideal next step for me. The team is not only exceptionally talented and future-focused but also personally committed to [its] clients’ success.”
Her appointment signals VIVO’s intent to set new standards for marketing excellence in healthcare, with a focus on empowering brands to innovate and make meaningful connections with patients and providers alike.
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