PHILADELPHIA, PA — Vitable Health has announced the nationwide expansion of its Direct Primary Care plan, a groundbreaking move aimed at making healthcare affordable and accessible for employees across all 50 states. This offering provides businesses with a flat-fee membership plan that includes unlimited virtual primary care visits, mental health coaching, specialty care navigation, and access to over 1,000 prescriptions and labs.
The company’s expansion represents a significant step toward its mission to redefine healthcare in the U.S., delivering inclusive and cost-effective care. “Everywhere in the country, workers are being forced to choose between their health and their paycheck, that’s not just a broken system, it’s a broken promise,” said Joseph Kitonga, founder and CEO of Vitable Health. “We genuinely believe that everyone deserves healthcare that’s affordable, accessible, and built around them.”
Headquartered in Philadelphia, Vitable Health has primarily focused on the East Coast, serving over 100,000 employees and hundreds of small businesses. Its user-centric approach has already won praise from business owners like Ken Gregson, owner of SYNERGY HomeCare in Bradenton, Florida. “Offering quality health benefits was critical to staying competitive in hiring and retention,” Gregson explained. “Vitable Health stood out for its affordability compared to other options offered through ADP and Paychex. It’s been one of the smartest investments we’ve made for our employees and our business.”
The company’s ability to provide affordable, high-quality care stems from its proprietary AI-powered operational efficiencies and a commitment to cutting out administrative barriers. Unlike traditional group plans, Vitable Health eliminates co-pays, deductibles, and hidden fees, allowing more employer dollars to go directly toward care. This model has become increasingly relevant as over 58% of small business owners report being unable to afford traditional healthcare plans, leaving millions of Americans uninsured or underinsured.
The expansion follows Vitable Health’s acquisition of Liferaft, a leading ICHRA platform. This move further enhances its capacity to offer tailored benefit options to employers. By integrating Liferaft, Vitable Health has addressed the healthcare industry’s so-called “Impossible Triangle,” delivering benefits that are simultaneously high-quality, affordable, and easy to use.
“This isn’t just about reaching all 50 states, it’s about reaching the people who have been left out of the conversation for too long,” Kitonga added. “By giving millions of hardworking business owners the tools to offer real, human-centered benefits to their teams, we’re proving that better care doesn’t have to come at a higher cost. It just has to come from a better place.”
With its expanded reach and innovative approach to healthcare, Vitable Health is poised to redefine how businesses and employees access essential medical services, setting a new standard for affordable, inclusive care nationwide.
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