LITITZ, PA — Haircare brand VERB Products has chosen Listrak as its unified cross-channel marketing partner, a move aimed at accelerating e-commerce growth through more personalized outreach across email, SMS, and web channels.
VERB will use Listrak’s AI-driven marketing platform to integrate customer data, identity matching, and behavioral insights, enabling highly targeted product recommendations and customized on-site experiences. The partnership also gives VERB access to Listrak’s beauty-industry specialists, benchmarks, and trend intelligence to support campaign development.
Since adopting Listrak’s technology suite, VERB reports a 300% year-over-year increase in marketing automations and a 30% lift in SMS conversions — early indicators, the company says, of stronger customer engagement and higher retention potential.
Nicole Johnson, VERB’s digital marketing director, said the brand’s focus on individuality and customer confidence makes personalization essential. She noted that Listrak’s unified platform allows the e-commerce team to strengthen CRM efforts and better match customers with products that fit their needs.
Listrak Chief Revenue Officer Jamie Elden said VERB’s commitment to self-expression aligns with the company’s approach to cross-channel marketing. He added that the partnership is expected to support deeper engagement and help build long-term loyalty amid an increasingly competitive online beauty market.
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