PHILADELPHIA, PA — Urban Outfitters announced a partnership with Vans to launch a new installment of its On Rotation retail platform, bringing the footwear brand’s 60th anniversary campaign to stores and online.
The collaboration marks the latest effort by Urban Outfitters to expand its footwear offerings, the company said.
The campaign will debut at the retailer’s Herald Square location in New York City before expanding to additional stores, including King of Prussia in Pennsylvania, as well as locations in California and Colorado.
According to the company, the in-store installation features custom displays, live camera elements, and product showcases tied to Vans’ “Off The Wall” anniversary campaign.
The collection includes footwear, apparel, and accessories, such as sneakers, jackets, shorts, bags, and hats.
Urban Outfitters said the partnership follows previous On Rotation collaborations with Nike and UGG in 2025.
“Vans is an iconic brand that our customers love, and we’re excited to partner with them for On Rotation,” said Bijon Javadzadeh, general merchandise manager of men’s and footwear at Urban Outfitters.
The installation will also feature musicians Thomas Day and Juliet Ivy, marking the first time the On Rotation platform has incorporated talent, according to the company.
Urban Outfitters said the initiative is part of its strategy to connect with customers through in-store and online experiences.
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