PHILADELPHIA, PA & PALMERSTON NORTH, New Zealand — Towne Park has acquired Frogparking, a global leader in advanced, integrated parking systems. The move combines Towne Park’s operational expertise and revenue optimization solutions with Frogparking’s data-driven technology suite, creating a fully integrated operating and technology platform aimed at improving value and performance for clients, real estate owners, and partners. Financial terms were not disclosed.
Founded in 2009 by Don and Shareena Sandbrook, Frogparking has grown under Shareena’s leadership into a major player in parking technology across North America, New Zealand, and Australia. The company’s cloud-based platform, FrogOne, integrates real-time analytics, advanced sensors, and artificial intelligence to centralize parking data and enhance efficiency. The system helps property owners optimize revenue while delivering a more intuitive parking experience for consumers.
By merging Frogparking’s innovations with Towne Park’s platform, the combined company will serve more than 1,400 clients, including major hotels, healthcare systems, residential properties, and commercial facilities. The partnership aims to improve operational efficiency, increase profitability, and create a more seamless customer experience.
“This acquisition marks a pivotal moment for Towne Park,” said Andrew Kerin, CEO of Towne Park. “By combining our operational expertise, IP, and proprietary revenue optimization solutions – including dynamic pricing and demand-generating e-commerce solutions – with Frogparking’s innovative technology and IP, we’re uniquely positioned to set a new industry standard for seamless arrival through departure experiences. This partnership allows us to offer the most flexible suite of technology and operational solutions, both people- and technology-driven, to meet the varying needs of current and potential clients, generating even greater value. At the same time, we’ll unlock exciting new growth opportunities for our company, including new channels and new verticals. We’re thrilled to welcome Shareena and the exceptional Frogparking team to Towne Park and look forward to what we’ll achieve together.”
Frogparking Co-Founder and CEO Shareena Sandbrook will remain in her role to lead integration and guide continued growth.
“Today is a transformative day for Frogparking,” said Sandbrook. “This partnership allows us to focus on what we do best – developing cutting-edge technology and advancing our IP – while leveraging Towne Park’s size, infrastructure, resources, and exceptional talent to accelerate the scale and impact of our solutions. I’m incredibly proud of what our team has accomplished, and this transaction is a testament to their hard work and dedication. I’m confident this partnership will deliver exciting new growth for our combined company and the Frogparking team.”
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