PHILADELPHIA, PA & MIAMI, FL — GOAT Gummies, a premium line of organic, vegan gummy snacks, has officially launched exclusively on Gopuff, the instant commerce platform co-founded by Yakir Gola. Developed in partnership with seven-time World Champion, entrepreneur, and philanthropist Tom Brady, GOAT Gummies embody the highest standard of taste and quality, free from artificial sweeteners, dyes, or flavors. Made with real fruit and crafted in France, these gummies reflect Brady’s passion for better-for-you snacks.
“Retirement’s been a chance to slow down and enjoy life a little more — and that includes treating myself once in a while,” Brady said. “But when I do reach for something more indulgent, I want the best. GOAT Gummies hit that sweet spot: they taste amazing and come in several delicious flavors, plus they’re made with real ingredients. I’ve had a blast creating this new line of snacks with Gopuff and can’t wait for the world to try them.”
The GOAT Gummies lineup features three flavor assortments:
- Sweet Rush: Pear, Mango, Passion Fruit, Cherry
- Sour Burst: Tangerine, Apricot, Grapefruit
- Tropic Fusion: Passion Fruit, Raspberry, Pomegranate
Priced at $4.99 per pack, the gummies are available exclusively on Gopuff, promising delivery to customers in as fast as 15 minutes.
Collaborating on this product was a natural fit for Brady, who worked closely with Gopuff throughout the development process to ensure the highest standards were met. “It’s been invaluable to have access to Tom’s expertise in health and wellness throughout the GOAT Gummies development process,” said Yakir Gola, Gopuff’s co-CEO and co-founder. “With a shared passion for innovation, we’re confident that the delicious and thoughtfully crafted GOAT Gummies will quickly become our customers’ go-to snack.”
To celebrate the launch, Gopuff is unveiling an ambitious marketing campaign featuring creative activations, influencer collaborations, and a “GOAT-worthy” hero video starring Tom Brady. The video showcases a humorous exchange between two versions of the NFL legend, one “organic” and the other exaggeratedly “artificial,” to emphasize the brand’s commitment to authenticity and quality. Additionally, in-person events such as goat walks and drone activations are planned in New York City and Miami, adding a playful touch to the campaign.
This product line is part of a multi-year partnership between Brady and Gopuff, during which Brady has worked with the company on product development, content creation, and fan engagement efforts. An investor in the company, Brady continues to bring his dedication to excellence to the partnership.
GOAT Gummies mark the latest intersection of Brady’s commitment to healthy living and Gopuff’s innovative approach to instant commerce, making this collaboration a win for snack lovers everywhere.
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