WILMINGTON, DE — The LYCRA Company has announced the promotion of Melissa Riggs to Chief Marketing Officer (CMO). Riggs, who joined the company in 2022 as Director of Marketing for North America, steps into her new role with over 20 years of experience in brand-building across consumer packaged goods and the apparel and footwear industries.
Before her time at The LYCRA Company, Riggs worked with the GORE-TEX brand and spent 11 years at Molson Coors Beverage Company, where she specialized in partnership marketing and distributor go-to-market strategies.
“I am pleased to recognize exceptional talent from within our organization,” said Gary Smith, CEO of The LYCRA Company. “Melissa’s promotion reflects the importance we place on building upon our company’s unique marketing capability and the value it brings to our customers.”
As CMO, Riggs will oversee the development and execution of marketing strategies aimed at driving growth and supporting the company’s business objectives. Her vision includes reinvigorating LYCRA’s ingredient brands and strengthening partnerships across the value chain.
“I am honored and excited to lead The LYCRA Company’s marketing organization and work with the global leadership team to help the company achieve its goals,” said Riggs. “For the past three years, I’ve had the privilege of collaborating with an incredibly skilled team. Stepping into the CMO role, I look forward to unlocking new ways to invigorate our ingredient brands, elevate our partners, and make our impact felt throughout the value chain.”
Riggs holds a master’s degree from Temple University and a bachelor’s degree from the University of Rhode Island. She will continue to work out of the company’s Wilmington, Delaware headquarters, reporting directly to Smith.
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