WILMINGTON, DE — The Bancorp, Inc. (NASDAQ: TBBK) unveiled a new corporate brand on January 13, 2026, during an Opening Bell ceremony at Nasdaq, marking a milestone in the company’s evolution as a partner to fintech firms and a provider of specialized banking solutions.
The rebrand is intended to reflect The Bancorp’s position as a technology-forward financial institution shaped by early adoption of the fintech model. The company was among the first banks to work closely with fintech companies and has built a business around payment processing, sponsorship, and lending capabilities that support digital financial products.
Company executives said the refreshed identity places its Fintech Solutions business at the center, highlighting end-to-end services that help clients launch and scale new financial offerings. Those capabilities are supported by regulatory expertise, proprietary technology, and infrastructure designed to operate at scale.
The Bancorp said the rebrand also recognizes the continued importance of its other business lines, including institutional banking, small business lending, fleet management services, and real estate bridge lending. Together, those units provide diversification and stability while extending the company’s reach across multiple markets.
The new brand was developed through internal research and employee feedback and includes updated visual elements, messaging, and tone intended to modernize the client experience while preserving the company’s core strengths.
“In a rapidly changing financial landscape, The Bancorp has evolved, and our brand should reflect that evolution,” said Damian Kozlowski, the company’s chief executive officer. He said the rebrand is meant to signal a balance of technological focus and deep banking expertise.
The company said the updated identity is anchored in a refined vision, mission, and set of values shaped through broad internal engagement. Executives said that process reinforced the role of company culture and talent in driving long-term growth.
Maria Wainwright, executive vice president and chief marketing officer, said the rebrand is intended to communicate how the company operates as a partner to clients navigating change. She said unveiling the brand at Nasdaq reflected The Bancorp’s emphasis on innovation and its future-focused strategy.
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