PHILADELPHIA, PA — Essity has introduced its most skin-focused incontinence product line to date with the U.S. launch of TENA Sensitive Care™ Pads, now enhanced with Aloe and Vitamin E. The updated range incorporates the company’s 5-in-1 SkinComfort™ Formula, designed to deliver up to 100% irritation-free protection.
The new TENA Sensitive Care Overnight Pad — the line’s highest absorbency option — features a 20% drier surface and up to 100% leak-free protection, offering added comfort and security for extended wear.
“In our consumer testing, we saw incredible results: nine out of ten women said the pads feel soft and gentle, keep their skin dry, and provide superior leakage protection,” said Hazel Villarreal, marketing director for TENA North America. “This is our most skin-caring product yet, designed to support intimate skin.”
The enhanced 5-in-1 SkinComfort™ Formula combines breathability, security, dryness, softness, and odor control. Additional upgrades include a skin-friendly barrier that moves with the body to reduce friction and discomfort, while the infusion of Aloe and Vitamin E helps nourish and protect sensitive skin.
Dermatologically approved by the Skin Health Alliance, the new TENA Sensitive Care™ Pads are available in a range of absorbencies for light, heavy, and overnight use.
Villarreal said the launch underscores TENA’s broader goal of making incontinence care feel “respectful, empowering, and comfortable,” adding that the new line “redefines intimate care so women can feel protected, prioritized, and proud.”
TENA Sensitive Care™ Pads with Aloe and Vitamin E are now available nationwide at mass retailers, pharmacies, grocery stores, and online at shop.tena.us.
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