LANGHORNE, PA — TEN Holdings, Inc. (NASDAQ: XHLD), through its subsidiary Ten Events, Inc., has announced the launch of an Early Adopter Program for its software-as-a-service (SaaS) product, Ten Events Pro. This strategic initiative represents a major milestone in the company’s evolution, aimed at driving scalable and higher-margin growth in the event production space.
Ten Pro is a professional-grade event production platform designed to deliver exceptional experiences for virtual and hybrid events. From corporate town halls to global product launches, the software enables clients to create events with high-quality visuals and seamless control, all from a centralized and intuitive dashboard. Key features include studio-grade visuals, real-time event management, and customizable integrated tools, catering to the precise needs of enterprise-level clients.
Early Access for Strategic Advantage
The Early Adopter Program is set to kick off as early as July 1, 2025. A select group of participants will gain exclusive access to the platform’s beta version prior to its public release in early 2026. The program aims to gather user insights and feedback to refine the product ahead of its full-scale launch.
“This move is anticipated to allow us to reduce operational costs typically associated with traditional event production service delivery, while unlocking a scalable and recurring revenue stream,” said Randy Jones, CEO of TEN Holdings, Inc. “Our transition into a SaaS-based model with the introduction of Ten Pro is a defining milestone for TEN Holdings and our shareholders. Ten Pro is more than just a product—it’s a transformation of how we deliver value to our clients.”
Revolutionizing Event Production
TEN Holdings’ SaaS approach marks a departure from labor-intensive, traditional event production models. Currently characterized by high costs tied to staffing and logistics, the production process for large-scale events is undergoing a shift with the implementation of cloud-based solutions like Ten Pro. The software automates complex processes, making it possible to scale events with reduced operational overhead.
The platform further enhances efficiency by enabling users to manage events of any size without reliance on high-cost production teams. This shift promises enhanced profit margins for Ten Events and its clients while maintaining the flexibility and reliability that enterprise clients demand.
Looking Ahead
With the Early Adopter Program designed to refine and perfect Ten Pro ahead of its public release, TEN Holdings aims to solidify its position as a leader in the event production industry. By leveraging advanced SaaS technology, the company is poised to open new revenue streams, improve financial performance, and redefine the way events are produced and experienced on a global scale.
The full launch of Ten Pro, expected in early 2026, will usher in a new era of efficient, scalable event production solutions, driving growth for both TEN Holdings and its client base.
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