SOLEBURY, PA — Insurance program design firm Sproutr has appointed Julie Zaytsev as its new Business Development Director, tasking her with expanding client relationships and advancing the company’s mission to simplify how insurance products are brought to market.
Zaytsev brings extensive experience in building partnerships across the insurance sector. In her new role, she will focus on strengthening ties with MGAs, carriers, reinsurers, and industry partners while guiding clients through emerging risks and regulatory complexities.
“At Sproutr, we believe success comes from having the ability to structure today’s decisions for tomorrow’s needs. We call this seeing beyond,” said JoAnne Artesani, CEO and founder of Sproutr. “What excites us about Julie is not just her track record of results, but how she demonstrates Sproutr’s values in her approach.”
Zaytsev said she is eager to build on the company’s foundation. “The company’s commitment to delivering not just ideas, but pragmatic and credible strategies that prioritize underwriting profitability, resonates deeply with me,” she said.
Sproutr positions itself as a partner that delivers end-to-end design and execution, backed by a team with direct industry experience. The firm said Zaytsev’s appointment comes at a pivotal time as it scales its operations and deepens its industry reach.
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