WILMINGTON, DE & NEW YORK, NY — Phreesia and Sesame Workshop, the nonprofit behind Sesame Street, announced a five-year collaboration aimed at educating and engaging parents and caregivers on children’s health and wellness during medical visits.
Reaching Families Through Beloved Characters
Starting in October 2025, joint campaigns will run on Phreesia’s digital intake platform, which is used by millions of patients checking in for healthcare appointments. Parents and caregivers of children from birth to age five will receive educational and entertaining messages featuring iconic Sesame Street characters like Elmo, Cookie Monster, and Abby Cadabby.
By combining Sesame Street’s evidence-based content with Phreesia’s digital reach, the initiative seeks to simplify critical health information and make it more accessible and engaging for families.
Promoting Healthy Habits and Preventive Care
The campaigns will provide families with timely and practical guidance on pediatric wellness, including topics like:
- Preparing for routine checkups and vaccinations
- Understanding preventive screenings
- Supporting children’s emotional well-being
Over the course of the partnership, new educational materials will be introduced to address emerging public health priorities, ensuring content remains relevant and actionable.
Turning Wait Time into Learning Moments
“With their help, we’re turning wait time into a moment of learning and discovery, giving families the tools they need to talk to their doctors and tackle the big health challenges facing America’s parents today,” said David Linetsky, Phreesia’s President of Network Solutions.
Sesame Workshop’s 55-year legacy as a trusted source of children’s education adds depth to the initiative. By integrating familiar characters and storytelling, the collaboration aims to make doctor’s visits less stressful and more engaging for children and parents alike.
Meeting Families Where They Are
“With a mission of helping all children grow smarter, stronger, and kinder, we’ve always been committed to children’s overall health and wellness,” said Aaron Bisman, Senior Vice President and Head of Marketing at Sesame Workshop. “We’re excited to collaborate with Phreesia to bring our purpose-driven storytelling into doctor’s offices, where we can meet new families and have a meaningful impact on pediatric health and well-being.”
This collaboration underscores a growing trend in healthcare: leveraging digital engagement tools and trusted brands to better educate and empower families. By connecting evidence-based information with beloved characters, Phreesia and Sesame Workshop hope to transform a traditionally passive waiting period into an interactive and impactful experience.
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