HORSHAM, PA — Bimbo Bakeries USA announced the expansion of its Sara Lee® Half Loaf lineup with three new varieties: 100% Whole Wheat, Sourdough, and Hawaiian. The additions join the brand’s existing White, Honey Butter, and 9 Grain Half Loaves, offering consumers more flavor options in a convenient, smaller loaf size.
“Our new Sara Lee® 100% Whole Wheat Half Loaf, Sourdough Half Loaf, and Hawaiian Half Loaf give shoppers delicious flavors they crave in a portion size that works for smaller households. It’s the taste you love, in a smaller serving,” said Nick Pitone, Senior Brand Manager at Sara Lee® Bread.
The new lineup caters to shifting consumer habits favoring portion control and reduced food waste. Each loaf is baked without high fructose corn syrup, artificial colors, or flavors, while maintaining the soft texture and signature taste associated with the Sara Lee brand.
The 100% Whole Wheat Half Loaf delivers 13 grams of whole grain per slice; the Sourdough Half Loaf features a soft, tangy flavor ideal for sandwiches and toast; and the Hawaiian Half Loaf offers a subtly sweet, pillowy texture with a hint of tropical flavor.
The new Sara Lee® Half Loaves will begin rolling out at Walmart and other retailers nationwide in October 2025, with a suggested retail price of $2.49.
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