PHILADELPHIA, PA — Rita’s Italian Ice & Frozen Custard is rolling out new fall flavors, headlined by the debut of its Apple Butter Concrete, a seasonal dessert designed to capture the warmth of autumn.
The limited-time menu features three concrete offerings available through October 5. The Apple Butter Concrete blends Rita’s vanilla frozen custard with apple butter, vanilla wafers, and apple pie filling. The chain is also bringing back its popular Pumpkin Pie Concrete, which combines vanilla custard with pumpkin crème and vanilla wafers. For those seeking a mix of flavors, the new Harvest Swirl Concrete merges apple butter and pumpkin crème with custard in a single blend.
“Fall is one of the most-anticipated seasons for dessert fans everywhere, and at Rita’s it’s the perfect time to surprise our guests with new, innovative flavors that bring the warmth they crave in frozen form,” said Carmela Hughley, senior vice president of marketing insights and innovation. “With the introduction of Apple Butter and the return of Pumpkin favorites, we’ve crafted a lineup that’s rich, comforting, and captures everything our fans love about the season, whether they’re craving something brand new or coming back for their fall go-to.”
Rita’s, the world’s largest Italian ice brand, is banking on seasonal flavors to drive excitement and traffic as cooler weather approaches. The company noted the fall treats are available only while supplies last at participating locations.
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