PHILADELPHIA, PA — PurpleLab® has announced a series of major partnerships with Experian, DeepIntent, InsightsRx, and Comscore. Together, these collaborations allow advertisers to use data in more innovative ways, ensuring advertising ROI.
Pharmaceutical advertising spend continues to rise, reaching $2.97 billion on national TV alone in the first half of 2025, a 12.2% year-over-year increase, according to eMarketer. With privacy regulations tightening, signal loss and walled gardens obscuring patient journeys, as well as increasing media fragmentation, brands need clinically precise data that can move seamlessly from discovery to delivery.
PurpleLab is meeting this demand by aligning its healthcare dataset with these leading partners to enhance the full marketing journey from activation to measurement. PurpleLab’s data has long been fit for purpose for clinical and commercial life science needs, with comprehensive claims data coverage of 330 million de-identified patients, 2.3 million providers, and more than eight billion claims annually. Additionally, investments in its data speed and applicability to clean room functions make it a standout partner to pharma marketers.
All launched within a single week, these strategic partnerships effectively close the loop on audience activation, media buying, and optimization for healthcare-specific targeting as well as results measurement, enabling advertisers to prove impact at all phases of a campaign.
“Healthcare advertising is evolving quickly, and marketers need privacy-centric audiences they can activate and measure with confidence,” said Scott Ronay, VP of Advertising Sales at PurpleLab. “These partnerships speak to the quality of PurpleLab’s audiences; by enabling our clients to reach their ideal target seamlessly across channels, we’re creating an ecosystem that helps advertisers drive results responsibly, better engaging providers, and ultimately improving health outcomes for patients.”
“Partnering with Experian, DeepIntent, InsightsRx, and Comscore marks an incredible milestone in our growth journey,” continued Ronay. “Each of these unions extends the reach and impact of our privacy-first healthcare data—whether it’s making our audiences more accessible through Experian’s marketplace, powering precision media buys with DeepIntent, enabling real-time optimization with InsightsRx, or delivering validated outcomes through Comscore. These collaborations reinforce our commitment to helping clients activate smarter, more efficient, results-driven campaigns. This momentum reflects the growing demand for trusted, scalable data solutions in healthcare, and we’re proud to be at the center of it.”
PurpleLab audiences are now live in Experian’s Data Marketplace, enabling HIPAA-compliant targeting across CTV, mobile, display, and social. They are also integrated into the DeepIntent Audience Marketplace for higher performance and speed, available through InsightsRx for real-time optimization, and part of Comscore’s AI-powered Data Partner Network to enable privacy-centric, identity-free targeting as the advertising landscape moves toward a cookieless future.
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