DOYLESTOWN, PA — Powerlytics has announced the launch of its TrueWealth platform, a groundbreaking innovation poised to revolutionize how wealth management firms, banks, credit unions, and lenders identify and engage high-value prospects. By delivering precise, real-time visibility into the income and investable assets of all U.S. households, TrueWealth aims to solve key challenges in client acquisition and growth within the financial sector.
TrueWealth’s capabilities, powered by data sourced directly from the IRS, allow users to pinpoint and prioritize potential clients based on comprehensive financial profiles. Features of the platform include the ability to evaluate income and assets such as stocks, bonds, mutual funds, retirement accounts, and deposits; create customized profiles by analyzing asset composition; and refine marketing strategies to target ideal prospects with pinpoint accuracy.
“With organic growth proving to be a major challenge—at just 2-3% net new per year for most RIAs—financial institutions need a smarter way to expand their client base,” said Kevin Sheetz, CEO and cofounder of Powerlytics. “The TrueWealth platform eliminates guesswork, providing firms with the most accurate and actionable wealth data available to drive sustainable growth.”
Developed by a team of PhD economists, Powerlytics’ proprietary database is designed to empower financial institutions by delivering the most complete and accurate financial data in the market. TrueWealth offers a competitive advantage in an industry often hampered by outdated and incomplete prospecting methods, enabling firms to boost their efficiency and sustainable growth potential.
With TrueWealth, wealth management professionals can confidently move beyond traditional methodologies and gain critical insights to better target high-value prospects, driving measurable success in an increasingly competitive financial landscape.
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