YEADON, PA — Philly’s Best Steak Company is stepping into its next chapter with a sharp new brand identity, renewed messaging, and ambitious expansion plans—while insisting the product that built its reputation isn’t changing.
The Yeadon-based producer, known for its hand-trimmed beef used in cheesesteaks across the country, introduced its updated look as part of an effort to better communicate the traits it believes set it apart in a crowded industry: craftsmanship, authenticity, and a deep understanding of the culinary world.
President Zafeiris Akranis said the refreshed brand reflects both the company’s roots and the city it represents. “We live in a no-nonsense town, and this new look reflects our city and the people here,” Akranis said. “We have had huge growth over the last few years, but never compromised on our quality. If there’s one thing our customers should expect from us, it’s that we bring you Philly’s Best, and nothing less.”
Founded in 1995 by brothers-in-law Ody Akranis and Steve Rafailidis, the company is now run by the next generation—Zafeiris, Georgia, and Niko Akranis. Leadership credits the brand’s longstanding success to its consistent approach: a focus on technique, honest communication, and what they describe as “the true taste of Philadelphia.”
Philly’s Best has expanded far beyond the region, building a presence throughout the United States, Canada, and the Middle East. The company says its growth has been propelled by staying close to its founding values rather than chasing trends.
The rebrand comes at a pivotal moment. Philly’s Best is preparing to open a new state-of-the-art facility in 2026, an investment intended to support rising demand and larger-scale production. The company has also strengthened its leadership team with the addition of Steven Folenius as Senior Vice President of Sales.
The momentum follows a major partnership announcement earlier this year, when the company became the Preferred Steak of the Philadelphia Phillies—an endorsement that further cements its status as a local staple with national reach.
As Philly’s Best sharpens its public profile, the message behind its updated image remains simple: customers should expect craftsmanship, candor, and what the company calls “the best damn Philly steak meat money can buy.”
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.