PHILADELPHIA, PA — Major League Soccer’s Philadelphia Union has entered a three-year partnership with America’s Tire, which will serve as the team’s official tire retailer, the organizations announced.
The agreement includes branding at Subaru Park, including rooftop signage and field-level advertising visible during home matches, as well as participation in digital and social media content featuring Union players.
America’s Tire will also serve as a supporting partner of the Army-Navy Cup, according to the announcement.
The retailer expanded into the Philadelphia market in 2024 and currently operates three locations in the region, including stores in Exton and Whitehall, Pennsylvania, and Burlington, New Jersey.
“Through this partnership, we share a commitment to helping keep our communities safe by raising awareness about tire safety and road readiness among our fans,” said Charlie Slonaker, chief revenue officer for the Philadelphia Union.
America’s Tire also serves as the official tire retailer of Major League Soccer, including the MLS All-Star Game and MLS Cup.
The company offers tire, wheel and automotive services in multiple markets across the United States, including areas with MLS teams.
Financial terms of the partnership were not disclosed.
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