PHILADELPHIA, PA — Phenom announced the launch of its new Partner Program and Marketplace, designed to strengthen collaboration with technology providers, agencies, and consultancies while helping organizations adopt AI and automation solutions to improve hiring and retention strategies.
The Phenom Marketplace allows partners to showcase complementary products and services, providing customers with streamlined access to tools that enhance talent acquisition and employee experience. The platform also supports deeper integration of partner technologies and services into Phenom’s ecosystem, accelerating adoption and expanding customer value.
In addition, Phenom introduced three partnership tiers aimed at aligning benefits with engagement levels:
- Marketplace — Provides partners with visibility, foundational training, and self-managed listings.
- Gold — Offers increased enablement and co-marketing opportunities, including account planning, event access, and dedicated partner support.
- Platinum — Delivers strategic collaboration, executive alignment, quarterly business reviews, premium visibility at Phenom events, and joint marketing campaigns.
Phenom’s partner ecosystem includes technology leaders such as SAP, Workday, and UKG, as well as global consultancies like Deloitte. Kristin Starodub, a principal at Deloitte Consulting, said the collaboration combines strategy and intelligent technology to “help clients achieve a new level of efficiency as they hire, develop, and retain their employees.”
Technology providers are also leveraging the Marketplace to expand their reach. Vyond, an AI-powered video creation platform, joined the program to offer secure enterprise-grade solutions to HR teams. Jennifer Seith, senior vice president of channel strategy at Vyond, said the partnership “strengthens our joint go-to-market strategies and enables deeper alignment with customers who value secure innovation.”
Saumil Gandhi, senior vice president of corporate development at Phenom, said the program underscores the company’s vision for scalable innovation in an AI-driven business environment. “Our enhanced Partner Program and Marketplace represent a strategic commitment to a new era of collaboration with industry innovators,” Gandhi said. “It empowers customers to discover additional solutions and services that help solve their most pressing talent challenges.”
Phenom said the initiative marks a significant milestone in expanding its ecosystem and advancing integrated solutions that help organizations improve hiring, employee development, and retention while maximizing HR technology investments.
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