PHILADELPHIA, PA — pharosIQ posted robust results for the first half of 2025, reporting 15% year-over-year revenue growth and a 20% increase in bookings compared to the same period in 2024. The company’s momentum follows its 2024 merger and rebrand, which enabled the integration of a unified supply chain and operational model, supporting both profitability and accelerated innovation.
Strategic Growth Driven by atlasIQ
A central contributor to pharosIQ’s strong performance has been the rapid adoption of its atlasIQ platform, which provides advanced buyer intelligence tools to help B2B marketers better identify, prioritize, and engage in-market buyers.
“Our robust financial growth and the accelerated adoption of atlasIQ by customers to fuel smarter go-to-market targeting validate both the power of our solutions and our market strategy,” said Jeff Rokuskie, CEO of pharosIQ. “Thanks to our talented team and our incredible customers across the globe, we are delivering on the promise of real-time buyer intelligence and targeting at scale.”
Key First-Half Highlights
- 15% revenue growth year-over-year
- 20% bookings growth with contributions from global markets
- Sustained profitability supported by operational efficiencies and disciplined supply chain management
- Expanded adoption of atlasIQ across both enterprise and mid-market segments
Enhanced Capabilities for B2B Marketers
The latest enhancements to atlasIQ aim to improve marketing precision and return on investment by providing deeper insights into buyer intent and engagement:
- Propensity-to-purchase triggers based on buying group behavior to pinpoint active decision-makers
- Real-time content-to-buyer matching for more relevant outreach at the optimal moment
- Audience insights by funnel stage to refine campaign segmentation and timing
- Target account viability scoring to prioritize accounts showing the highest intent and expand outreach strategically
Looking Ahead
With its focus on scaling real-time buyer intelligence, pharosIQ continues to position itself as a leader in B2B marketing innovation. By combining advanced analytics with a customer-centric strategy, the company aims to strengthen its foothold across global markets while empowering businesses to maximize marketing efficiency and effectiveness.
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