PHILADELPHIA, PA — pharosIQ announced an expansion of its atlasIQ platform, adding advanced capabilities that give B2B marketers sharper visibility into global buyer behavior and decision-making.
Unlike intent data providers that rely heavily on third-party sources, atlasIQ leverages pharosIQ’s proprietary first-party engagement engine and contextual AI. By drawing from its owned content ecosystem—spanning case studies, pricing documents, reviews, and other lower-funnel materials—the platform pinpoints true purchase intent, showing where buyers are in their decision journey and which vendors they are evaluating.
The enhanced atlasIQ delivers several key features, including:
- Total Addressable Market (TAM) visibility to identify accounts’ funnel stage and active contacts.
- Target Account List (TAL) analysis to flag which accounts are currently seeking solutions.
- Expanded topic intelligence that moves beyond keywords to surface specific product and service interests.
- Cohort-level insights enabling segmentation by industry, region, company size, revenue, or job role.
- Competitive intelligence to track engagement against rivals and benchmark share of attention.
- Advanced purchase propensity signals that highlight account-level buying trends.
“These capabilities give B2B marketers a level of intelligence they’ve never had before,” said Chris Vriavas, Chief Strategy Officer at pharosIQ. “By owning the signals and modeling engagement at the contact level, atlasIQ empowers marketing and sales leaders to prioritize the right accounts, tailor messaging to buyer needs, and outmaneuver the competition globally.”
The company said additional capabilities will be announced soon, aimed at further strengthening buyer visibility and enabling more precise engagement strategies.
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