WYOMISSING, PA & NEW YORK, NY — PENN Entertainment, Inc. (Nasdaq: PENN) and Shake Shack Inc. (NYSE: SHAK) have announced a landmark licensing partnership to bring the popular burger brand to ten PENN casino locations across the United States. The first Shake Shack locations under this partnership are set to open at Hollywood Casino Toledo in Ohio and River City Casino Hotel in St. Louis, Missouri, in 2026, pending regulatory approvals.
Shake Shack, known for its signature quality and hospitality, sees this collaboration as an opportunity to extend its elevated dining experience into the entertainment sector. “Shake Shack is thrilled to be partnering with PENN Entertainment to open ten incredible Shacks and take a meaningful step into the entertainment space,” said Michael Kark, President of Global Licensing at Shake Shack. “We continue to explore flexible formats that allow us to expand the Shake Shack brand into new regions of the U.S. Together with PENN, we’re creating new opportunities to share our special blend of top-notch ingredients and warm hospitality with even more guests.”
PENN Entertainment, which operates a portfolio of gaming and entertainment properties, views this alliance as a strategic addition to its evolving offerings. “This partnership marks another exciting development as we continue to reimagine our properties with refreshed dining and entertainment options,” said Todd George, Executive Vice President of Operations for PENN Entertainment. “Shake Shack is a well-known brand that resonates with customers, and we look forward to welcoming them to a core segment of our property portfolio.”
With this partnership, PENN Entertainment and Shake Shack are set to bring an enhanced dining experience to casino guests nationwide, blending high-quality cuisine with entertainment on a grand scale.
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