PHILADELPHIA, PA — A new study from Qlik® reveals that nearly two-thirds of U.S. parents with children under 18 want “AI family plans,” signaling growing demand for shared household access to artificial intelligence tools. The research comes as debate intensifies over youth exposure to AI and how families will integrate it into daily life.
The findings show that parents increasingly want AI subscriptions to function like streaming services—with shared profiles, parental controls, and a single bill. Despite relatively low overall adoption—only 16% of consumers currently pay for tools like ChatGPT Plus or Claude Pro—interest spikes among families. Nearly half of adults said they would be more likely to subscribe if AI were bundled with existing services such as streaming or retail memberships. That figure jumps to 64% among parents with children at home.
Qlik’s survey found that 64% of parents with kids under 18 are interested in an AI family plan, with 30% “very interested.” Six in ten said they’re likely to invest within the next 12 months, compared to just 35% of consumers overall.
When household budgets are tight, streaming still dominates—69% of respondents said they’d keep their streaming subscriptions over AI tools, while 14% would keep AI. Among parents, however, the gap narrows: 63% would prioritize streaming, while 26% would keep AI. The report suggests bundling AI with familiar digital services could make it a household staple rather than a novelty.
Qlik also identified a strong connection between professional and personal AI use. Workers whose employers provide paid access to AI tools are more likely to subscribe independently—55% for Perplexity Pro users, 46% for Claude Pro, and 44% for ChatGPT Plus—compared to 16% of consumers overall.
“Consumers are telling us how AI goes mainstream,” said Mike Capone, CEO of Qlik. “Treat it like a household utility, put it where people already spend their time, and make it safe and accountable. In business, the parallel is clear. Leaders do not buy models, they buy outcomes on trusted data. That starts with unified, high-quality data, strong governance, and AI embedded in the workflows employees already use. When you package AI this way, adoption is not a leap of faith, it is a measured step that shows up in real results.”
The research, conducted by Censuswide among 2,000 U.S. adults between September 30 and October 2, 2025, underscores a growing opportunity for technology companies: design AI for the family unit, not just individual users.
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