WILMINGTON, DE — Onfolio Holdings Inc. (NASDAQ: ONFO, ONFOW; OTC: ONFOP) announced that its digital and branding agency, Eastern Standard LLC, has introduced Precision Metrics, a new analytics dashboard designed to help organizations make sense of complex web data and connect it directly to performance goals.
The platform was developed in response to growing frustration among businesses struggling to interpret the dense reporting provided by tools such as Google Analytics 4. According to Eastern Standard’s Chief Digital & Technology Director Jim Keller, while GA4 offers vast amounts of data, many organizations find it difficult to extract clear, actionable insights.
Precision Metrics aims to bridge that gap by offering dashboards tailored to each client’s key performance indicators. The tool enables users to track digital lead sources, analyze conversion paths, and monitor critical website interactions. It is also designed to map growth strategies based on real-time performance data, providing a single, accessible source of truth for cross-functional teams.
“Too many organizations are drowning in data but starving for insight,” said Dom Wells, CEO of Onfolio. “Eastern Standard has built a robust, turnkey solution that provides a reliable, single source of truth that’s easy for cross-functional teams to understand, ensuring that every marketing dollar is working as hard as possible.”
Wells added that the dashboards go beyond numbers, providing context on what is happening, why it is occurring, and what steps organizations should take next.
With the launch of Precision Metrics, Onfolio is positioning itself to meet a growing demand among companies for analytics solutions that prioritize clarity and decision-making over sheer data volume.
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