NEWARK, DE — DIVACS announced a major expansion of its artificial intelligence capabilities within the DIVACS Value Orchestration Platform, positioning the offering as a fully integrated solution for go-to-market (GTM) teams seeking to streamline prospecting, drive growth, and improve long-term customer retention.
The platform is designed to unify insights and execution across the entire customer journey, giving marketing, sales, and customer success teams a shared foundation for identifying and delivering measurable business value. Ryan Schultz, CEO of DIVACS, said AI now serves as the connective layer that turns fragmented data into clear strategic direction. “The DIVACS Value Orchestration Platform aligns every GTM motion from acquisition, expansion, and retention around one shared language of value,” he said.
DIVACS’ expanded capabilities operate within a secure enterprise environment and center on creating what the company calls a Value-Led GTM ecosystem. The platform’s AI suite spans several functions aimed at improving clarity, precision, and scalability for teams navigating competitive markets.
New features include AI-generated value drivers that pinpoint the outcomes most important to customers, AI tools that analyze financial filings to uncover growth priorities and risks, and continuous monitoring of press and social media to help teams remain aligned with evolving market dynamics. Other capabilities extract insights from call recordings, generate data-backed recommendations, and prioritize the business outcomes most tied to customer and revenue growth.
Industry expert Marchelle Varamini, VP of GTM Platform Value at Boomi, said the technology addresses a persistent challenge for organizations: creating a connected value experience from the initial prospecting stage through the entire customer lifecycle. She noted that many SaaS providers struggle to consistently demonstrate value, a gap DIVACS aims to close.
The company reports that customers are already using the platform to improve targeting, raise win rates, support expansion strategies, reinforce value throughout the relationship, and strengthen retention through proactive insights. Automated value reporting and storytelling tools are helping teams quantify their impact more effectively.
With AI continuing to reshape how organizations operate, DIVACS plans ongoing enhancements to meet rising expectations for integrated, intelligent GTM solutions. “AI is no longer a future promise; it’s a competitive advantage,” Schultz said. “At DIVACS, we make sure every GTM team can harness that advantage through intelligence grounded in value.”
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