LITITZ, PA — Listrak has released its H2 2025 Retail Outlook Reports, offering fashion, beauty, and general retail brands a data-driven playbook to navigate a complex consumer environment heading into the second half of the year. Backed by the company’s predictive intelligence tools, the reports provide insights into shifting consumer behavior, pricing sensitivity, supply chain volatility, and the growing influence of AI on shopping habits.
Jamie Elden, Chief Revenue Officer at Listrak, emphasized the importance of agility in retail strategy. “The first half of 2025 reminded us that retail success is not about predicting the future – it’s about being prepared for the future,” said Elden. “While change is constant, with the right insights and tactics, retailers can convert change into advantage.”
Affordability Drives Consumer Choices
With more than one-third of shoppers planning to reduce non-essential spending, retailers are seeing increased interest in private label goods and secondhand products. Listrak advises brands to focus on value-driven engagement through targeted pricing alerts, discount-based automation, and prominent promotion of clearance and resale categories across digital channels.
Supply Chain Uncertainty Looms
A steep 65% year-over-year decline in imports from China, combined with a 60% spike in order cancellations compared to 2020, signals continuing volatility in inventory availability. Listrak recommends that retailers reassess inventory automation thresholds, extend notification windows for restocks, and adjust fulfillment expectations ahead of the holiday season.
AI Integration Reshapes the Purchase Journey
Consumer use of artificial intelligence in shopping continues to climb, with 53% planning to rely on AI tools like ChatGPT for decision-making during the holiday period. Listrak encourages brands to meet this shift by incorporating AI-responsive segmentation, activating journey flows tailored to traffic sources, and using AI-powered product recommendations that adapt in real-time.
These reports, released at a pivotal midyear point, aim to equip retailers with the clarity and tools necessary to drive revenue and resilience in a dynamic economic climate.
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