PERKASIE, PA — Furia Rubel Communications, Inc. has added veteran legal communications strategist Maria Aronson as an account manager, bolstering the firm’s roster with nearly 15 years of experience serving some of the nation’s most prominent law firms.
Aronson has led high-impact communications programs for AmLaw 100 and 200 firms including Reed Smith, Wiley Rein, Hogan Lovells, Day Pitney, and Paul Hastings, managing media relations and strategic messaging for organizations with thousands of attorneys across a wide range of practice areas and industries.
“We are excited to welcome Maria to our team of legal marketing and communications strategists,” said Gina Rubel, CEO and general counsel of Furia Rubel. “As a former in-house legal communications professional and journalist, she understands the unique needs of our clients and how to effectively position them in the media. We look forward to working with her to craft media relations strategies that align with our clients’ business development goals.”
Aronson is known for translating complex legal services into clear, compelling narratives, a skill that has helped generate top-tier media coverage, strengthen key media relationships, and support integrated communications strategies designed to drive business growth for law firms and professional services organizations.
Before moving into legal marketing and public relations, Aronson worked as a journalist, reporting for business and finance outlets including The Deal and TheStreet.com. She has also produced and appeared in podcasts and television segments, including interviews with executives on the floors of the Nasdaq and the New York Stock Exchange.
“Landing the right media coverage is key to the sustained success of any organization, and knowing how to navigate the media landscape is crucial to that success,” Aronson said. “I am excited to add my expertise in legal media to Furia Rubel’s stellar team, and I look forward to continuing to support our clients in all of their communications efforts.”
In her legal marketing career, Aronson has directed media relations, reputation management, and incident response programs, including press conferences, roundtables, executive communications, and firmwide content strategies. Her experience includes guiding firms through reputational challenges tied to investigations, litigation, and leadership transitions, as well as developing crisis communications playbooks to ensure consistent messaging during periods of heightened scrutiny.
She has also led efforts to improve law firm visibility in industry rankings and awards, including Chambers, Legal 500, Financial Times Innovative Lawyers, Law360, and American Lawyer recognitions.
Furia Rubel specializes in legal marketing, public relations, and business development strategy for law firms and professional services organizations, with a focus on media relations, reputation management, and strategic communications.
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