LITITZ, PA — LAFCO New York is expanding its collaboration with Palm Beach’s iconic Colony Hotel after last year’s debut fragrance collection sold out rapidly, signaling strong consumer appetite for luxury, nostalgia, and escape-driven home scents.
The expanded “Pink Paradise” line now includes a three-wick candle and signature diffuser, both designed to evoke the glamorous, vintage aesthetic of The Colony Hotel—one of Palm Beach’s most recognizable boutique destinations. The original Pink Paradise candle, released last November, became a breakout success, housed in hand-blown pink glass and infused with notes of passion fruit, coconut, and warm amber.
To meet rising demand, LAFCO is partnering with e-commerce specialist Listrak, whose “person-first” marketing platform consolidates customer data across channels and enables targeted, behavior-driven campaigns. The collaboration is aimed at scaling the brand’s limited-edition launches and strengthening conversion across its full lineup of luxury scents and personal-care products.
Email, SMS, and MMS campaigns pushed at the end of September generated conversion rates exceeding 10%, according to LAFCO, reflecting robust consumer anticipation for the collection’s return.
“By working with our e-commerce partners at Listrak, we are able to meet demand for our coveted limited-edition products, such as our ‘Pink Paradise’ collaboration with The Colony Hotel,” said Jon Bresler, founder and president of LAFCO. “People can experience the relaxation of a tropical Palm Beach evening anywhere in the world.”
Listrak Chief Revenue Officer Jamie Elden said the partnership underscores LAFCO’s position in a booming fragrance market. “LAFCO is at the vanguard with its unique collaborations, innovative e-commerce strategies and artisanal approach that brings the quality of fine fragrance to home, candles, and personal care,” Elden said.
Earlier this year, LAFCO expanded its relationship with Listrak to support rapid e-commerce growth. The company now uses Listrak’s full suite of personalization tools, including predictive content, on-site recommendations, and cross-channel messaging.
The latest release keeps LAFCO’s focus on luxury fragrance craftsmanship while tapping into consumers’ growing demand for sensory escapism—delivering a piece of Palm Beach glamour straight into living rooms nationwide.
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