LITITZ, PA — LAFCO New York has announced an expanded partnership with digital marketing firm Listrak to support the rapid growth of its e-commerce operations in the competitive fragrance market. The collaboration builds on a seven-year relationship and aims to scale LAFCO’s ability to deliver personalized customer experiences through email and SMS campaigns.
LAFCO has experienced significant growth in its subscriber base, with email subscribers increasing by 39% and SMS subscribers by 15% over the past year. This expansion comes on the heels of the company’s continued e-commerce success, with revenue rising by 182% since the partnership began.
Listrak’s technology is central to these achievements, enabling LAFCO to leverage advanced personalization, such as website pop-ups, predictive content, and on-site recommendations. These tools allow LAFCO to engage customers at every stage of their shopping experience, from acquisition to post-purchase communication.
“For over three decades, LAFCO has been setting new standards in what home fragrance can be, combining elegant design with precise science to create the finest products on the market,” said Jon Bresler, LAFCO Founder. “We bring that same focus on creativity, innovation and cutting-edge data-driven strategies to e-commerce and customer communications. We are excited to extend our reach even further, creating personalized online shopping experiences for our loyal customer base.”
The fragrance industry is currently the fastest-growing segment in beauty, with projected growth of 14% in 2025. LAFCO’s recent success with its web-exclusive limited-edition scent, Out of Office, which sold out in just 36 hours, underscores the demand for unique and personalized fragrance offerings.
Jamie Elden, Chief Revenue Officer at Listrak, praised LAFCO’s innovative approach, stating, “Fragrance is deeply personal, and LAFCO’s team is setting new standards for curating tailored experiences to help customers find the precise fragrance that resonates with them. Through our partnership, the LAFCO team is brilliantly leaning into their owned channels to unlock accelerated growth.”
This expanded partnership marks a pivotal step in allowing LAFCO to capitalize on the growing demand for personalized fragrances, solidifying its position as a leader in the industry.
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