MORGANTOWN, PA — Joie recently highlighted its three-season partnership with the Minnesota Timberwolves and Minnesota Lynx, spanning the 2024–2025 through 2026–2027 seasons, to support family-focused programming and community initiatives in Minneapolis.
The collaboration connects the baby gear brand with both NBA and WNBA teams that play at Target Center and aligns with Joie’s retail relationship with Target.
The partnership includes community outreach efforts, including a Community Baby Shower scheduled for March 31 in collaboration with Way to Grow, a nonprofit focused on early childhood development and family support.
At the event, Joie plans to donate baby gear and products to expectant and new mothers.
The agreement also introduces in-arena experiences, including “Little Wolf” and “Little Lynx” camera features for families and a designated family room for players, coaches, and staff that provides childcare support and a quiet space during games.
Jerry Ingraham, chief marketing officer and chief strategy officer of Joie Children’s Products, said the partnership is designed to engage families in shared spaces. “Partnering with the Timberwolves and the Lynx allows us to show up where families make memories together,” he said.
Joie, founded in 2011, designs and distributes baby products including car seats, strollers, and nursery equipment in more than 80 countries.
The Timberwolves and Lynx are based in Minneapolis and share ownership under Marc Lore and Alex Rodriguez.
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