PHILADELPHIA, PA — Joe Hand Promotions announced a partnership with Netflix to distribute the highly anticipated Canelo Álvarez vs. Terence “Bud” Crawford boxing match on Saturday, September 13, to bars, restaurants, casinos, and other commercial venues across the U.S. and Canada. The event will be available through DirecTV for Business, DISH, and streaming platforms.
The matchup marks one of boxing’s most significant events in recent years and continues Netflix’s expansion into live sports. It will be the third large-scale sporting event distributed by Joe Hand Promotions for Netflix, following last November’s record-breaking Jake Paul vs. Mike Tyson fight and this summer’s Katie Taylor vs. Amanda Serrano 3 bout.
Joe Hand Promotions will provide participating venues with marketing support and promotional resources to help drive traffic and enhance visibility for the event. Establishments will receive customized materials designed to attract customers and create a high-energy, communal viewing experience.
“As Netflix expands its live event offerings, this partnership provides an unprecedented opportunity to bring one of the biggest fights in the sport to fans in a communal environment,” said Joe Hand, Jr., president of Joe Hand Promotions. “Canelo vs. Crawford is more than a fight — it’s a global sporting event, and we’re thrilled to help deliver it to audiences across North America.”
The partnership underscores the growing demand for premium live sports content in shared entertainment settings, aiming to deliver the fight to the broadest possible audience while maximizing engagement for commercial venues.
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