PHILADELPHIA, PA — Joe Hand Promotions, in partnership with streaming technology company Kiswe, has launched the new Joe Hand Promotions App, a digital platform designed to simplify live sports streaming for bars, restaurants, casinos, and other commercial venues across North America.
The app provides a centralized, easy-to-use interface for hospitality operators to stream premium sports content from Joe Hand Promotions’ extensive portfolio. It is compatible with Amazon Fire TV, Apple TV, Android TV, Google TV, and select smart TVs, allowing venues to access top-tier sports content through a single Account ID.
Available programming includes UFC events, ESPN+ for Business with over 2,500 live events annually, select pay-per-view boxing cards, and All Elite Wrestling (AEW) pay-per-views, with additional premium content expected to be added soon. Upcoming highlights include UFC 321: Aspinall vs. Gane on October 25 and Danny “Swift” Garcia’s farewell boxing event on October 18 at Barclays Center.
By combining Joe Hand Promotions’ distribution expertise with Kiswe’s cloud-based technology, the new platform gives operators more flexibility in how they deliver live sports experiences to patrons. The app also complements existing broadcast options — including satellite and cable via DIRECTV FOR BUSINESS — reinforcing the company’s commitment to customer choice and convenience.
“This launch represents a major milestone in our mission to give commercial operators the flexibility and reliability they need to host unforgettable sports viewing experiences,” said Joe Hand Jr., President of Joe Hand Promotions. “The Joe Hand Promotions App allows us to reach venues in new ways, while maintaining our long tradition of supporting our customers through every platform they choose.”
Kiswe CEO Glenn Booth described the partnership as a step forward in modernizing how commercial venues access live sports. “Together we’re not only modernizing how commercial venues access live sports, but also transforming how fans come together to share these moments,” Booth said.
With the new app, Joe Hand Promotions and Kiswe aim to set a new standard for how hospitality venues engage sports fans — uniting cutting-edge streaming technology with decades of experience in delivering high-demand live events.
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