LANCASTER, PA — Kettle & Fire has announced the opening of KettleWorks, its first self-manufacturing facility in Lancaster, Pennsylvania. This state-of-the-art facility is set to enhance operational efficiencies, improve product quality, and position the company for accelerated growth.
This development is a key component of Kettle & Fire’s growth strategy, which recently received a boost from a $43 million secondary buyout led by strategic partner Colter Ventures. The funding is aimed at addressing surging consumer demand, bolstering the company’s innovation capabilities, and making strategic investments in the supply chain, including the shift to self-manufacturing.
“In the decade since we first introduced Kettle & Fire, we’ve seen exciting changes in the bone broth and broth category,” said Justin Mares, co-founder of Kettle & Fire. “More than ever, consumers are taking their health into their own hands and looking for options they can trust to be part of that journey. By owning and operating our production facility, we can continue to position the brand for strong growth while delivering products to nourish our consumers.”
The U.S. bone broth market is experiencing rapid expansion, with a valuation exceeding $300 million in 2024 and projections suggesting it could double in the coming years. With KettleWorks, the company aims to maintain rigorous standards of quality, transparency, and flavor by carefully controlling every aspect of production. The facility employs a meticulous process, slow-simmering only the best bones and using all-natural ingredients to ensure the highest nutrient density.
“Opening KettleWorks marks a significant milestone in our company’s history,” said Brian Hack, CEO of Kettle & Fire. “Self-manufacturing is one of the most important steps an emerging brand can take to ensure consistent service for its customers and improve its ability to partner with retailers, distributors, and other partners. By opening KettleWorks, we unlock significant capabilities which will enable us to deliver higher service levels and quality.”
With eyes set on becoming the top brand in the total broth category, Kettle & Fire is leveraging its new facility to support its commitment to high-quality, health-focused products. The company’s long-term goals include expanding its footprint in the growing market and reinforcing its position as a trusted partner for health-conscious consumers.
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