YARDLEY, PA & LONDON — Herspiegel has announced its acquisition of Decisive Consulting, a firm renowned for its bold and innovative approach to global market access. The move marks a significant expansion as Herspiegel integrates Decisive’s “Rebel Thinking” philosophy with its own proven expertise in U.S. market access and product lifecycle strategy.
This strategic combination is further enhanced by FIECON, another recent Herspiegel acquisition specializing in health economics and outcomes research (HEOR) and health technology assessment (HTA). Together, these assets create an unparalleled suite of capabilities, enabling clients to seamlessly manage the complexities of early asset strategy, launch preparation, and market optimization. By integrating scientific insights, evidence strategies, and precise execution tactics, the newly unified team aims to help life sciences brands achieve leadership positions in highly competitive markets.
“The addition of Decisive Consulting further strengthens our ability to unlock asset value and improve patient access to life-changing therapies,” said Brent Herspiegel, CEO of Herspiegel. “Together, we offer the full spectrum of global market access expertise—from early evidence planning through successful launch and beyond.”
Decisive Consulting, known for challenging convention and delivering tailored solutions, brings deep expertise in international market access that complements Herspiegel’s existing strengths. Esther Nzenza, Decisive’s CEO and Founder, will join Herspiegel as Senior Partner of Global Value and Market Access, continuing to play a pivotal leadership role.
“As part of Herspiegel, we will be a true powerhouse in Access, HEOR, and go-to-market strategy, scaled and able to cover worldwide markets with fluency and industry-leading capabilities in the areas we serve,” said Nzenza.
By uniting the expertise of Decisive Consulting and FIECON under one roof, Herspiegel is poised to deliver unmatched value for life sciences clients while accelerating global access to innovative therapies.
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