PHILADELPHIA, PA — Gregory FCA has marked its 35th anniversary with a sweeping rebrand and a new name — Gregory — reflecting the firm’s evolution into an AI-enabled, fully integrated communications agency. The rebrand consolidates recent acquisitions, highlights the firm’s expansion into advanced technology platforms, and positions Gregory as one of the industry’s most AI-forward communications partners.
The move follows a standout year for the company, which was recognized as 2025 PR Daily Content Marketing Agency of the Year and received the PRSA Silver Anvil Award for Best AI Integration. With 130 employees across New York, Philadelphia, Boston, and London, Gregory has built a portfolio of proprietary AI tools that underpin its expanded service offering.
Founder and CEO Greg Matusky said the shift reflects a fundamental change in how stories are discovered, evaluated, and acted upon.
“Over 35 years ago, we built our business on a simple belief: Powerful storytelling drives real business outcomes,” Matusky said. “What’s changed is the way stories are discovered and trusted. That’s why we’ve evolved from a traditional PR agency into a fully integrated communications partner, blending creative, digital and AI-driven capabilities.”
A New Model for Integrated Communications
Gregory’s rebrand formalizes its transition from a legacy PR shop to a strategy-driven communications firm operating across the entire marketing funnel. Its new positioning centers on three key pillars:
Human Expertise, AI Augmented
The firm uses in-house AI platforms to analyze audience behavior, optimize messaging, and monitor emerging trends, while human teams drive creative development and editorial judgment.
Full-Funnel, Multi-Channel Campaign Execution
Services span media relations, social and paid media, creative and design, video and podcast production, digital marketing, SEO, email automation, content development, and thought leadership.
Proprietary AI Innovation
Gregory has developed a suite of AI-powered tools, including:
• Gregory Influence Engine — designed to help financial services companies appear in generative AI search results
• CrisisCalm — real-time AI support for crisis response
• Lumina — a media-monitoring platform with noise-filtered alerts
• WriteRelease — an early generative AI tool for crafting press releases
President Joseph Anthony said clients increasingly seek communications partners that combine subject-matter expertise with technology-driven precision.
“Clients choose Gregory because we know their sectors as deeply as they do, and we have evolved alongside them,” Anthony said. “We have grown with them from traditional PR to an integrated practice that blends PR, digital, creative services, and AI to deliver measurable outcomes across every channel, build brands, protect reputations, and drive results.”
With its rebrand complete, Gregory is positioning itself at the center of a rapidly changing communications landscape — one where human storytelling and AI-enabled insights converge to meet the demands of modern stakeholders, regulators, and audiences.
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