PHILADELPHIA, PA — Gregory FCA has introduced the Gregory Influence Engine, an artificial intelligence–driven platform designed to help financial services companies improve visibility and citations in AI search results. The firm says the tool is the first of its kind tailored specifically for the financial industry.
As consumer behavior shifts from traditional Google searches to generative AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and Copilot, Gregory FCA argues that financial brands face a new competitive reality: appearing in AI-generated responses will soon matter more than traditional search rankings.
“SEO no longer guarantees visibility,” said Greg Matusky, Founder and CEO of Gregory FCA. “AI search decides who gets found. The Gregory Influence Engine gives financial firms the intelligence and roadmap they need to appear in those results.”
The company cites key industry metrics driving the shift. Sixty percent of U.S. adults now use AI to find information, while organic traffic in finance is down 7.4% year over year. AI referrals to the top 1,000 websites have surged 357% over the past year, and those visits convert at significantly higher rates than traditional search—15.9% for ChatGPT and 10.5% for Perplexity, compared to Google’s 1.8%.
The Gregory Influence Engine combines AI monitoring with the firm’s 35 years of experience in brand strategy, financial communications, and media relations. It tracks how often specific companies or sources are cited across multiple AI platforms and helps clients adapt messaging and content strategies accordingly.
Key features include prompt mapping to identify the most relevant AI queries, daily tracking of cited sources, expert analysis to interpret shifts in search visibility, and ongoing optimization of campaigns. The goal is to help wealth managers, investment firms, fintechs, and other financial organizations appear more consistently in AI-generated answers.
Joe Anthony, President of Gregory FCA, said the platform provides a strategic advantage for clients navigating the changing landscape. “By revealing which sources matter and how engines make decisions, we turn uncertainty into strategy—and strategy into visibility,” he said.
The company positions the Gregory Influence Engine as both a technological and communications solution, blending AI insights with traditional public relations and content development to meet the evolving needs of the financial sector.
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