ARDMORE, PA — Gregory FCA, one of the nation’s leading public relations firms, has strengthened its editorial firepower with the addition of three veteran journalists from top-tier news organizations. The firm announced the hiring of Brenda Hentschel (formerly of CNBC), Bill Morgan (Fox Business), and Emily Dattilo (Barron’s), continuing its strategy of integrating newsroom insiders into its media operations.
The new hires underscore Gregory FCA’s commitment to pairing traditional PR strategy with firsthand newsroom experience. With 20% of its staff now composed of former journalists, the firm has positioned itself as a go-to for clients seeking to navigate today’s fast-moving media environment with precision and credibility.
“Media pros are the best storytellers of all,” said Greg Matusky, Gregory FCA’s founder and CEO. “Brenda, Bill, and Emily bring institutional knowledge from inside the control room, the editorial desk, and the journalist’s notebook. They don’t guess what makes a great story. They know.”
Industry Veterans Join the Roster
Brenda Hentschel brings over two decades of experience producing live financial segments at CNBC. Known for her ability to book high-profile guests—ranging from Wall Street executives to central bank leaders—Hentschel joins as Associate Vice President.
Bill Morgan, who previously worked on live programming at Fox Business, joins as Senior Account Executive. His background in identifying fast-breaking stories and booking headline-grabbing guests adds agility to Gregory FCA’s media operations.
Emily Dattilo, a Columbia Journalism School graduate and former fintech reporter at Barron’s, also joins as Senior Account Executive. Her expertise in covering markets and startups gives the firm additional depth in financial storytelling and editorial positioning.
The three new team members will support Gregory FCA’s growing client base across financial services, fintech, and corporate sectors, offering a blend of newsroom instincts and boardroom awareness.
Bridging the Gap Between Newsrooms and Boardrooms
With a staff that already includes former journalists from the New York Times, Money Magazine, CBS, and Good Morning America, Gregory FCA has increasingly differentiated itself by offering clients real-time, media-savvy counsel.
“Clients want professionals who speak the language of the newsroom while understanding the issues of the boardroom,” said Joe Anthony, President of Gregory FCA. “With these additions, we expand our capacity to deliver nuanced perspectives exactly when the media needs them—before the story breaks, not after.”
As media cycles grow shorter and newsrooms more selective, Gregory FCA’s newsroom-to-boardroom model is resonating with companies looking to cut through the noise and make an impact.
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