NEWARK, DE, ISTANBUL, Türkiye & DUBAI, United Arab Emirates — GoWit has launched GoWit Commerce Media, a unified advertising platform designed to connect retailers, brands, and agencies across more than 20 markets. The new platform consolidates fragmented retail media solutions into one ecosystem, linking over 7,000 brands and agencies with leading retailers and creating what the company calls the largest commerce advertising network in the EMEA region.
The global commerce media market is projected to reach $220 billion by 2027, driven by advertisers’ growing demand for scalable, measurable retail media solutions. Yet, according to IAB Europe, industry adoption continues to face challenges, including network fragmentation (51%), lack of standardization (53%), and high operational costs (40%).
GoWit Commerce Media aims to solve these problems by offering a single, AI-powered platform that unifies campaign management, measurement, and optimization. The platform allows retailers to activate omnichannel advertising—spanning display, video, sponsored listings, off-site, and in-store placements—while enabling brands and agencies to manage multi-retailer campaigns through a self-service interface with automated bidding, segmentation, and real-time analytics.
“The future of advertising belongs to those who connect commerce with data and context,” said Emrah Adsan, CEO of GoWit. “By creating the largest ecosystem in EMEA, we help every player transform data into scalable media opportunities.”
The platform’s success is anchored in an extensive network of partnerships with both retailers and technology providers. GoWit has already secured collaborations with major names such as Heureka Group, CarrefourSA, Beymen, Kingfisher (Koçtaş), Raneen, Mumzworld, and Toters Delivery. On the technology side, partnerships with Tooplay, The Trade Desk DSP, Akinon, Spike E-Media, Goldbach, and Craftware provide added capabilities in programmatic advertising, local expertise, and advanced analytics.
“It’s truly reassuring to know we can count on such a competent and helpful partnership for our Swiss retail media journey,” said Marc Meghji, BDM at Goldbach Group AG. Rami Taibah of Spike E-Media added, “GoWit is the cornerstone powering Spike’s vision to elevate commerce and retail media across the Middle East.”
By integrating its network into a single hub, GoWit positions itself at the forefront of the rapidly expanding commerce media sector—delivering scale, simplicity, and measurable performance to an increasingly connected retail advertising market.
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