NEWARK, DE & ISTANBUL, Turkey & DUBAI, United Arab Emirates — GoWit is pushing deeper into the fast-growing retail media market with the launch of GoWit One, a unified artificial intelligence operating system designed to eliminate the operational complexity that continues to slow agencies operating across multiple retailers and markets.
The company said GoWit One consolidates automation, campaign management, and real-time intelligence into a single platform, allowing agencies to plan, launch, and optimize advertising across retailers, channels, and geographies from one dashboard. GoWit claims the system can cut manual ad operations work by as much as 98 percent, shrinking tasks that once took hours to roughly 10 minutes.
The launch targets what GoWit describes as the industry’s most persistent obstacle: fragmentation. Despite rapid growth in retail media spending, the Interactive Advertising Bureau estimates that roughly 70 percent of the market still lacks end-to-end AI adoption. Media buyers are often forced to manage disconnected platforms, varying compliance standards, and multiple performance dashboards, increasing costs and limiting scalability.
GoWit One is positioned as a centralized command center that connects the company’s existing infrastructure, which links more than 7,000 brands with major retailers across more than 20 markets in Europe, the Middle East, and Africa. The platform automates campaign execution, provides a unified view of performance across on-site, off-site, and in-store formats, and applies AI-driven compliance checks to reduce launch delays caused by formatting or pricing errors.
Chief Executive Officer Emrah Adsan said the company is aiming to fundamentally change how agencies approach ad operations by embedding AI at the core of workflow management rather than treating it as a bolt-on tool. He said the goal is to help agencies reclaim time, reduce inefficiency, and scale campaigns more effectively across borders.
The rollout is being reinforced through a strategic partnership with WPP Media Turkey, which GoWit named as its exclusive pilot agency partner. WPP Media is part of WPP, the world’s largest creative transformation company and one of the largest media investment groups globally.
Evren Gülyaşar, managing director for commerce at WPP Media Turkey, said the platform allows agency teams to manage multi-retailer and multi-market campaigns end to end within a single AI-driven system. He said the unified approach removes long-standing operational bottlenecks and gives agencies the speed and precision needed to compete in an increasingly complex retail media environment.
For GoWit, the launch of GoWit One marks a bid to position itself not just as an ad technology provider, but as a core operating layer for agencies navigating the next phase of retail media’s expansion.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.