PHILADELPHIA, PA — SportsContentCo LLC has struck a strategic partnership with Dublin-based Quantum Sports Data Limited to bring golf’s first Same Game Parlay technology to the regulated U.S. sports betting market, targeting a launch ahead of the 2026 Masters.
The deal pairs SportsContentCo’s licensed U.S. distribution footprint with Quantum Sports Data’s golf-first analytics and pricing engine, a combination the companies say fills a long-standing gap in sports wagering. Same Game Parlays, which allow bettors to combine multiple outcomes into a single wager, have reshaped betting on major team sports but have largely bypassed golf due to the sport’s complexity.
Under the agreement, Quantum Sports Data’s modular technology will be integrated across betting, exchange, and media platforms, enabling operators to offer parlays that span an entire tournament, a single round, or even individual holes. The companies say the system delivers more precise pricing, broader bet variety, and a more immersive wagering experience for golf fans.
The announcement also marks the close of Quantum Sports Data’s latest investment round, led by SportsContentCo. As part of the transaction, SportsContentCo Chairman Pat Deon has joined Quantum Sports Data’s board of directors.
“QSD has built a truly differentiated golf betting product,” Deon said, adding that the partnership is aimed at introducing meaningful innovation to the U.S. market.
Quantum Sports Data CEO Dylan Beirne said SportsContentCo provides a critical pathway for expansion. “SportsContentCo is the ideal partner for our U.S. expansion,” he said. “This partnership sets a new standard for golf wagering.”
The companies said the product is launch-ready, with operator integrations planned in time for the 2026 Masters, one of the sport’s highest-profile and most heavily wagered events. If successful, the rollout could open a new revenue stream for sportsbooks and signal a broader push to apply advanced parlay technology beyond traditional team sports.
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