GLEN MILLS, PA — Golden Waffles has officially opened its new headquarters and innovation center at 1 Braxton Way in Glen Mills, marking a significant investment in the company’s future as it expands research, development, and operational capabilities. The nearly 18,000-square-foot facility launches just in time for National Waffle Day on August 24 and underscores the company’s deepening roots in Pennsylvania’s thriving foodservice sector.
A Legacy of Waffle Innovation
Founded in 1937 and headquartered in Glen Mills since 2014, Golden Waffles has been a pioneer in fresh-baked waffle solutions for nearly nine decades. With over 100,000 waffle irons deployed across 50,000+ customer locations in 60+ countries, the company supplies complete turnkey offerings — from free U.S.-made irons to premium mixes, syrups, toppings, and in-house customer support.
Rebranded from Golden Malted in 2024 to better reflect its singular focus on waffles, the company continues to build on its reputation as the engine behind some of the world’s most iconic breakfast experiences.
Inside the New Facility
The new headquarters is designed to accelerate innovation and collaboration. It features a state-of-the-art demonstration kitchen, a dedicated R&D lab for irons and mixes, and a training academy for culinary teams and kitchen operators. Enhanced AV capabilities allow for virtual product cuttings with customers and chefs, while expanded workspaces encourage real-time concept development and testing.
“With this facility, we can bring customers closer to our innovation process,” said CEO Mike DiBeneditto. “Golden Waffles is growing fast, waffles are booming across every menu category, and we’re investing right here in Greater Philadelphia to fuel that momentum.”
Backed by Arbor Investments
Golden Waffles’ expansion is supported by Arbor Investments, the private equity firm that acquired the company in 2023.
“Golden Waffles has long been a hidden gem in foodservice, powering thousands of restaurant and hotel menus,” said George Russell, Principal at Arbor Investments. “This headquarters embodies a commitment to innovation, collaboration, and customer experience. It’s a space where ideas can scale faster, teams can work more closely, and the company can continue redefining what a fresh-baked waffle experience should be.”
A Catalyst for Growth
The company views the new headquarters as more than just a building; it’s intended to be a driver of long-term growth and creativity. By integrating product development, customer engagement, and team training under one roof, Golden Waffles aims to strengthen its leadership in the foodservice market while continuing to expand its global footprint.
With its new facility, strong financial backing, and a growing demand for fresh-baked waffle solutions, Golden Waffles positions itself to lead the next era of breakfast innovation.
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