PHILADELPHIA, PA — FullThrottle Technologies, LLC has launched The Automotive DSP™, a generative AI-driven demand-side platform designed specifically for the automotive industry. Built on the company’s new fullthrottle.ai platform, the solution aims to simplify and modernize how automakers, dealer groups, and media partners manage digital advertising without relying on cookies or fragmented technology stacks.
Unlike traditional DSPs, which are often built for general-purpose advertising, The Automotive DSP™ is fully verticalized for the automotive market. It integrates first-party data, real-time attribution, and AI-powered media automation to connect ad campaigns directly to measurable outcomes such as vehicle sales, lease renewals, and service appointments.
“This isn’t just innovation. It’s a transformation,” said Louis DiGiacomo, Vice President of Product at fullthrottle.ai. “Never before has advertising technology been this easy, powerful, and accessible for all automotive industry stakeholders at the same time.”
The platform leverages fullthrottle.ai’s patented SafeMatch® first-party household identification technology and a generative AI Media Agent to capture, unify, and activate audience data. By directly integrating with dealer management systems (DMS), marketers can attribute campaigns to actual customer actions, creating a closed-loop feedback system that ties media spend to real-world results.
“For OEMs and dealers, it’s a leap beyond fragmented media buying. For media companies and publishers, it’s the all-encompassing built-for-performance platform they’ve been waiting for,” said Amol Waishampayan, Co-Founder of fullthrottle.ai.
Key features of The Automotive DSP™ include:
- Automotive-Ready Integration: Native support for OEM co-op rules, DMS data, and multi-tier campaign coordination.
- First-Party Data Activation: Secure onboarding of high-intent audiences using SafeMatch® technology.
- AI-Driven Media Management: Automated audience building, media allocation, and sales-lift measurement.
- Omnichannel Campaign Delivery: Unified campaigns across CTV, display, and video with real-time reporting.
- Direct Media Access: Integration with the Auto Media Marketplace for verified, brand-safe automotive inventory.
By combining automation, transparency, and direct attribution, FullThrottle Technologies is positioning The Automotive DSP™ as a next-generation advertising platform for an industry rapidly transitioning toward first-party data and AI-led marketing.
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